Tuesday, 30 September 2014

Initial Concept Pitch

In today's lesson we we asked to come up with a first idea of what we think our music video would be like. With this task at hand, our group got straight into researching the meaning of our song, and thinking about, ourselves, what the song could be about. After looking at the lyrics for quite some time, maybe 1/3 of the lesson, it was time to get some ideas down.

The first lyrics of the song are "Rushing in a small town" which straight away gave us the idea that the video would be about somebody trying to get somewhere in a short period of time, however as we all know, being in a rush makes time seem to drag, and this is perfect as the song is 3:23 minutes long and we are able to make a rush seem like a lifetime in this amount of time.

Another think that we picked out from the lyrics is that the artist seems to be talking in a mix between past and present tense which we thought would be good to feature flashbacks throughout the video to help drag out the actor running along. Also, the artist seems to be talking about a relationship between a male and a female, or so we think, and so the video should be a performance/narrative video that sees a man rushing to get to this girl, while thinking about old times that they have shared together.

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